Customer Story: ITC Vegas Supercharges Engagement with Fluents.ai

The Challenge

For ITC Vegas—the global hub of insurance innovation—capturing interest in real time is crucial. Each year, thousands of attendees, sponsors, and exhibitors express intent across web forms and partner channels. But manual follow-ups often came too late, leading to lost momentum and missed opportunities. The team, led by Chief Commercial Officer Josh Grossman, sought a scalable solution that could engage leads instantly and personally—without expanding headcount or compromising the ITC experience.

The Solution

Fluents.ai deployed a fully branded AI voice agent, “Alice,” purpose-built for ITC’s 10th anniversary campaign. Whenever a prospect submitted interest online, Alice automatically placed a call within seconds. Through natural, compliant, and conversational dialogue, Alice qualified the lead, answered key questions about attendance or sponsorship, and—when appropriate—booked meetings directly on the ITC sales calendar.

• Instant Engagement: Calls triggered seconds after a form fill or signal of interest.
• Smart Qualification: Alice identified decision-makers, budget readiness, and event type (attendee, sponsor, exhibitor).
• Seamless Handoff: Qualified leads received follow-up SMS or meeting invites automatically synced to the ITC team calendar.
• Personalization at Scale: Each conversation reflected ITC’s brand tone and event theme, ensuring the experience felt human and on-message.

Behind the scenes, Fluents integrated Alice with ITC’s CRM and automation stack, allowing real-time logging, pipeline tracking, and compliance reporting—without human intervention.

The Results

The collaboration exceeded expectations:

• 📈 8% Sales Conversion: Calls and follow-ups powered by Alice led to a verified 8% conversion rate from inquiry to sale.
• 📞 Hundreds of Conversations: Alice qualified over 100 high-value leads, reducing manual workload for the ITC sales team.
• 🤝 Pipeline Efficiency: AI-booked meetings directly filled the sales calendar with pre-qualified opportunities, shortening the sales cycle.
• 💡 Human Touch, Automated: Prospects praised the responsiveness and “surprisingly natural” conversation—building trust from first contact.

The Impact

For Josh Grossman and the ITC Vegas team, the results were immediate and measurable. “The results speak for themselves,” said Grossman. “Fluents.ai delivered a tangible pipeline and significant business value in a very short amount of time.”
By integrating real-time AI conversations into the sales process, ITC reduced response time to zero, amplified conversion rates, and demonstrated leadership in AI-driven engagement within the insurance industry.

Future Outlook

With the success of the 10th anniversary campaign, ITC plans to extend voice AI automation to year-round sponsor outreach and attendee engagement. Fluents.ai will continue as a strategic partner, helping ITC build intelligent, branded experiences that enhance the attendee journey from first touch to post-event follow-up.